Twitter, sometimes called a “microblogging” service, has become a very popular social network. And popularity is important because of the social nature of Twitter, a service for friends, family, and coworkers to communicate through the exchange of quick, short messages (with a maximum of 140 characters). People use Twitter to keep their followers (people who subscribe to their Twitter feed) updated on their lives. Having a healthcare communications agency as an agency gives you the best in public relations, with global capacities collaborating across disciplines and time.
For instance, you might tweet about the conference you're attending or the project you're engrossed in, or you might ask your network a question. Twitter is an excellent way to share links to videos, blog posts, and other content you find interesting. Users can choose to follow the Twitter updates of anyone they want to hear from: family members, colleagues, or perhaps the author of the last book they read. Using a healthcare marketing agency gives you a team of high-calibre, seasoned PR, comms and creative experts.
Because of the severe constraint on the length of tweets, people use Twitter to post information that is important to update their network about but is much more concise than a blog post and more casual than an email. You can update your Twitter feed from a web browser, a mobile phone, or an instant messaging service, so Twitter is always on. I update my feed a few times a day, tweeting about my travels around the world, who I'm meeting, and what's going on at the events where I speak. I also frequently send out links to examples of great marketing that people send me, things like e-books, YouTube videos, and blog posts. In this way, Twitter is a way of pointing people to things that I find interesting. As with other forms of social networking, it takes time to build a following. In particular, the best way to get people to pay attention to you is to participate by following others and responding to them, just like you should do in the blogosphere. A good freelance medical writer excels at creating strategic campaigns and raising public awareness.
But beyond correcting the error in your own blog, or on your own Website, and then asking friends to link to your correction, you shouldn’t try to do too much. Complaining to the online reporter who missed the point or flubbed the fact would be satisfying, certainly, and maybe even helpful if you can convince that person to make a correction, but it can be a death blow to your reputation if you come across as acrimonious and/or petty. You have to take the high road in these cases, or stay silent. Starting a “flame war” is the worst possible solution. You’ll just gain a reputation as a thin-skinned blowhard who couldn’t take it when someone pointed out an unflattering truth—no matter how false that “truth” might be. Fully immersed yourself within the content and social space provided by a pr freelancer for your organisation.
Your biggest costs will likely be printing, mailing, and telephone. As for the first, obviously you should shop around for the least expensive copy store; unless you’re working on an extremely small scale, a home printer just isn’t going to cut the mustard. Many have computer terminals that offer desktop publishing. I don’t recommend handwriting envelopes, so if you don’t own a computer, it’s probably time to think about buying one, or leaning heavily on your friend next door who has one. Frankly, I’m willing to bet you own or have access to a computer and a printer, but there’s certainly one at a local college or high school that you might use. Photocopying costs are low, usually no more than a dime a copy, so that shouldn’t bust your budget. Create meaningful earned conversations using a healthcare pr agency for your communications partner.