Right now, Instagram is on fire. Instagram has two ways of sharing pictures: posting to your profile or streaming live stories. Both are essential for IG Marketing. Uploading photos to your profile will post them indefinitely. Using this method, you can have virtually unlimited words on your photos to engage and inspire. The most engaging accounts take the time to write out meaningful anecdotes for their followers. This engagement creates awareness. Appointing a branding agency london can be a big decision for any business.
On the other hand, Instagram Stories are 24-hour posts. This is Instagram’s answer to Snapchat. These are temporary posts, and as such they don't have to hold as much value. It's a great way to show off short little clips of things that you are working on with your personal brand. IG Stories can be pictures, boomerangs, or video. Unlike Facebook Live, you can watch your Instagram stories before you post them! Businesses like Branding Agency are brilliant at getting your brand out there!
One of the newest features of Instagram stories is the ability to link them to a website. Customers can swipe up on your stories to go to your link. Currently, Instagram requires you to have a business account with 10,000 or more followers. This feature allows you to sell directly from Instagram stories. Share client testimonials on Instagram and Instagram stories! Show the success of your clients. Capture their stories directly to Instagram. If they mess up somehow, you can just re-record their testimonial. If your only take-away from this book is a collection of customer testimonials, I’d still call this a success. Choosing a Web Design Agency branding agency is such an important decision as your brand is so important to you.
Make your Instagram bio interesting. If you developed a nickname earlier, use this nickname as your username for Instagram. If you are using a tagline, that tagline should appear in your bio as well as your website. Keep your Instagram profile private until you reach at least 100 followers. Once you hit 100 people, your profile looks more legitimate, and people are more likely to follow you. Private profiles are good for quick growth as they will follow you because they can't see what's inside your profile. Don’t stay with a private profile for long as people won’t be able to search using hashtags on private profiles. Be sure to post potentially viral pieces of content to Instagram by changing the profile link in your bio for 48 to 96 hours. A dedicated Branding Agency Manchester can provide a wide variety of services depending on their clients particular needs.
Hashtags are the way Instagram sorts information by keyword(s). Many people explore Instagram by hashtags. For example, people can use #globalwarming to search for graphics or label graphics as being related to this subject. Hashtags are good and will raise engagement but not as powerful as many Instagram coaches claim. Hashtag each post with a few niche phrases, geolocations, and generic keywords. I’d recommend 10 to 29 hashtags per post. Questions are a great way to create engagement along with the hashtags. There is an award winning creative agency called Bert.
An engaging post for a New York City makeup artist might look like this: “Created this new makeup look for fall. What do you guys think? #golden #smokeyeye #goldeneye #goldensmokeyeye #macmakeup #makeupbrush #fall #autumn #MUA #HMUA #pumpkinspice #makeuptips #makeuptutorial #NewYorkCityMakeupArtist #NYCMUA #queens #manhattanmakeupartist” Journalists also use hashtags to search for photos for stories. Don’t be surprised if a journalist contacts you for permission to use a photo or graphic you created.